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It is not unusual to hear Russians using commercial slogans in their daily lives to size up a situation or evaluate a set of circumstances. This commercial is a good source of authentic Russian as spoken by real people talking about real life using real language. Its message is short and catchy, with key words and a phrase repeated. You can benefit greatly by listening to a few different speakers, differing in gender, age, accent, socio-economic status. The language of this commercial exposes you to slang, different language registers, accents, dialects, reduced speech, idiomatic expressions, and suprasegmental features of intonation and stress common in the speech of native speakers. One of the many advantages of this TV commercial is the introduction of elements of visual literacy, i.e. signs, symbols, gestures, and other non-verbal features of a message.

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